What is your Goal?!?!

That's not a regular question that you came across in daily activities. That question could be a rhetorical or a mind opener, or else, must be in a job interview, depends on who's asking and what is the motivation. If it's rhetoric one, I could smell the cocky smart a*s all over the questioner.
A book writer and motivator once said -in his book launch radio promotion- that, "What is your Goal" is a question about your character. Only a person who have a character that could answer it thoroughly and clear.
When I was just a little kid, my parents and other older family use to ask this kind of question, but I found it like a trick question, they really want the answer they thought would be great, I don't know what is it, and the worse part of it, I try to much to make them happy but fail to ask about what is the truth that I want. I answer,

"to be a rich man." 

What is "rich" for kids anyway? I don't have a clue, and some times I still don't have it up until now.. Am I characterless person?!?!